The fragrance industry is one of those market segments that heavily rely on aesthetic appeal to sell to a broader audience. Back in time, people were accustomed to only a few fragrances and use to opt for them. Over the past decade, the industry has evolved to a great extent where people look beyond the scent and desire an all-inclusive package. Today, the aesthetics play an important role when it comes to perfumes as buyers not only make a purchasing decision on the basis of the smell, rather on the custom printed perfume boxes and packaging.